Average Engagement Rates by Platform and Industry in India
In India’s booming creator economy, influencer marketing has evolved into one of the most effective strategies for brands to reach, engage, and convert modern digital audiences. But with thousands of influencers vying for attention on Instagram and YouTube, brands face a key challenge: How do you measure the real impact of influencer content?
The answer lies in understanding average engagement rates by platform and industry—critical benchmarks that separate high-performing campaigns from wasted budgets.
At Influns.com, we empower brands with actionable data, advanced influencer discovery tools, and seamless campaign management, so you can launch and measure campaigns with confidence.
Why Engagement Rates Matter in Influencer Marketing
Before diving into benchmarks, let’s clarify why engagement rates should be your top priority.
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Engagement is more important than follower count.
An influencer with 10K followers and 8% engagement is far more valuable than one with 100K followers and 1% engagement. -
It predicts campaign ROI.
High engagement signals authentic influence, greater content resonance, and better chances of driving actions like clicks, sign-ups, or sales. -
It helps identify genuine influencers.
Bots and fake followers don’t engage. Consistent engagement is a clear indicator of real, active audiences.
This is why every successful influencer marketing campaign starts with accurate engagement benchmarks.
Average Engagement Rates on Instagram in India (2025)
Based on aggregated data from verified Indian influencers on Influns.com and industry research, here’s what you can expect:
| Industry | Nano Influencers (1K–10K) | Micro Influencers (10K–100K) |
|---|---|---|
| Fashion & Beauty | 5.5% – 8% | 3% – 5% |
| Food & Restaurants | 4% – 7% | 2.5% – 4% |
| Fitness & Wellness | 5% – 7% | 3% – 5% |
| Technology | 3% – 5% | 2% – 3.5% |
| Travel & Lifestyle | 4% – 6% | 2.5% – 4% |
| Education & Finance | 3% – 5% | 2% – 3% |
Key Insight:
On Instagram, nano influencers consistently outperform micro and macro influencers on engagement, making them ideal for campaigns focused on trust, niche audiences, and authentic content.
Average Engagement Rates on YouTube in India (2025)
For YouTube creators, engagement is measured through likes, comments, and sometimes shares—plus average view duration.
| Industry | Nano Influencers (1K–10K subs) | Micro Influencers (10K–100K subs) |
|---|---|---|
| Fashion & Beauty | 4% – 6% | 2.5% – 4% |
| Food & Cooking | 4% – 6% | 3% – 4.5% |
| Tech & Gadgets | 3% – 5% | 2% – 3.5% |
| Fitness & Health | 3.5% – 5.5% | 2.5% – 4% |
| Travel & Vlogs | 4% – 5.5% | 3% – 4% |
| Education & Skills | 3% – 4.5% | 2% – 3.5% |
Key Insight:
On YouTube, engagement depends heavily on content quality and consistency. Creators who focus on storytelling and niche topics tend to build stronger communities and better engagement.
Challenges Brands Face in Measuring and Driving Engagement
Even with benchmarks, brands often struggle with:
🔎 Finding authentic influencers:
Separating real creators from those with fake followers or inflated metrics.
📉 Ensuring consistent engagement:
Past performance doesn’t always guarantee future results without the right fit.
📝 Managing multiple collaborations at scale:
Coordinating briefs, deliverables, payments, and timelines across dozens of creators.
📊 Tracking campaign ROI:
Most brands lack reliable data pipelines to measure impressions, engagement, and conversions accurately.
How Influns.com Solves These Problems for Indian Brands
Influns.com is India’s leading influencer marketing platform, offering an end-to-end solution to plan, execute, and measure high-ROI campaigns on Instagram and YouTube.
✅ Verified Influencer Discovery
Find authentic nano and micro influencers with real engagement rates, updated performance stats, and relevant audience demographics.
✅ Centralized Campaign Management
From brief creation and approvals to tracking deliverables and creative assets, manage everything in one secure dashboard.
✅ Performance Analytics
Get detailed reports on campaign reach, engagement, audience interactions, and influencer performance—so you can measure ROI with confidence.
✅ Secure Payments & Workflows
Automate contracts, payments, and compliance. Focus on strategy, not paperwork.
✅ Ease of Use
A user-friendly interface that marketing teams, startups, and agencies can adopt without technical barriers.
Why Engagement Benchmarks Matter for Campaign Success
By comparing influencer performance with average engagement rates, you can:
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Set realistic campaign KPIs.
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Choose the right influencer tiers for your budget.
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Forecast campaign outcomes more accurately.
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Optimize influencer selection for future collaborations.
Brands leveraging Influns.com’s database of verified influencers and our detailed performance insights consistently achieve higher engagement rates and better campaign outcomes.
Ready to Drive Real Engagement and ROI?
If your brand wants to launch influencer campaigns backed by data, verified creators, and streamlined workflows—Influns.com is your trusted partner.
👉 Sign up today at www.influns.com
Share your influencer requirements, and we’ll help you connect with the right creators to achieve measurable campaign success.
Because real influence starts with authentic engagement—and we’re here to help you find it.
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