The Power of Nano and Micro Influencers

 
Nano and micro influencers are proving to be highly valuable in marketing, often delivering higher returns on investment (ROI) compared to larger influencers.
Their smaller, more dedicated follower bases are a key factor in their success. These followers tend to trust the recommendations of the influencers they follow, which leads to higher conversion rates.

Influencer Type         -    Engagement Rate
Nano Influencers       -            7%
Macro Influencers     -          1.2%
Mega Influencers       -          1.1%


As shown, nano influencers significantly outperformed macro and mega influencers in terms of engagement rates.

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